Fragmented Logic
No way to combine cart- and product-level discount logic in a single campaign.
About Us
Why We Built Deducto
Promotions should be powerful. But for years, ecommerce merchants have been forced to settle for rigid, cookie-cutter discounts that limit creativity, block growth, or come at an enterprise price. Deducto was built to change that.
The Problem We Saw
Promotion tools across ecommerce platforms look simple on the surface. Until you try to run anything beyond a basic percentage-off campaign. Merchants hit the same walls.
No Margin Protection
No safeguards to prevent over-discounting or protect profit margins at scale.
Zero Flexibility
No room for creative, brand-aligned campaigns. Just rigid templates and hard limits.
Cookie-Cutter Campaigns
Campaigns that lack the sophistication to drive real growth or stand out competitively.
We've been in ecommerce long enough to know the frustration personally: promotions have always been harder than they should be.
Our Answer: Deducto
We designed Deducto to be the promotion engine ecommerce was missing: powerful enough for developers, intuitive enough for marketers, and affordable enough for growing brands.
From day one, Deducto has been about giving teams the freedom to run campaigns their way, set them up quickly, and avoid manual dev work. Flexible logic, smooth workflows, and the confidence to know your promotions will run exactly as you set them.
Your campaigns, your rules.
Backed by Fontis
Built by Ecommerce Engineers
Deducto was created by a team with nearly two decades of ecommerce engineering experience. Fontis has been building custom solutions for enterprise retailers with complex stacks since 2006. That expertise shaped every decision we made, from how conditions are structured to how APIs integrate.
The result is software built to handle the messy, real-world cases that simpler tools paper over.
Our Mission
We want merchants to run the campaigns they actually want, not the watered-down version that fits inside their platform's limits.
Every merchant deserves smarter promotions.
- Drive measurable revenue growth.
- Strengthen customer loyalty.
- Put merchants in control of their own promotions.
- Scale with your business, from startup to enterprise.
The Road Ahead
Deducto is just getting started. We're building new features, expanding integrations, and gathering feedback from our community of Early Adopters, all in pursuit of one goal: helping every merchant unlock smarter promotions.